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You probably wouldn’t rely on your online business to the bank or even a wi-fi corporation whose adverts all appeared various and who had a number of slogans and color strategies.
ALISON BEARD: So Marty, if we’re going to stop working just divergent thinking into extra unique styles of creativity, just swiftly walk me with the 4 styles that you choose to’ve outlined.
As well as the literature on creativity is just not incredibly practical. It mainly has explained to us that creativity is divergent thinking.
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For creativity, we’re proposing several diverse threads of “hygiene,” by which we actually just indicate behavioral shifts. One of them is about in search of novelty. So how do we feed that default method community that Marty was speaking about with by far the most abundant, divergent elements making sure that whenever we are in People acts of association that occur in these extremely creative parts of our minds, they’re drawing from the richest soil possible?
ALISON BEARD: What about with the Group stage? How can corporate leaders foster a more creative culture that emphasizes and boosts these differing types of creativity?
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